The decade of the 1990s was the decade that technology was. The sports world and their stars instantly entered everyone’s homes, and sports fans did not have to wait for the morning paper to see the results from before or read about their favorite sporting event, team or player. With the click of a mouse and with high-speed technology, the sporting news made it to fans’ homes almost as fast as it happened. Fans lit their homes with sports-themed lighting. In addition, television reached out to Americans 24 hours a day, seven days a week with the start and growth of cable television and 24-hour news, sports, and entertainment channels. The American also enjoyed a decade of relative peace and prosperity, and the economy rose sharply on the heels of dotcom and technology-related stocks. However, this led to some challenges in the sporting world.
With this financial incentive, the athletes began to want more. They were able to move more freely among teams that would pay them the most money, and a team’s success was often judged on how much money the owners spent on getting the best players than on the player’s own. Fans began to root for the uniform rather than the athletes themselves, as athletes switched teams in an instant.
Michael Jordan became one of the richest athletes with his endorsements and sneaker. This even triggered high school and underclassman college athletes who wanted to get started making money. More children than ever left school early to play professional sports. And for the first time ever, the World Series was canceled for the argument about how to spend billions of dollars that sports owners so-called hoarded for themselves.
The scandal also affected both athletes and Americans. In the decade, the former football runner, O.J. Simpson, who runs from the law and former boxer, Michael Tyson furiously inside a prison cell. You saw President Clinton fight Monica Lewinsky. This brought light to racial issues that are still left in the sporting world. The uproar over Tiger Woods in the golf world reminded us how golf was primarily a game played by whites. But on the other hand, Americans of all colors celebrated the fiftieth anniversary of baseball great Jackie Robinson. In addition, women began to prove themselves in sports with Olympic medals in softball, football and volleyball and the United States women’s soccer team 2 world championships – one even on American soil.
And as Americans began to look into the next century and the challenges that might arise, they turned, as they always have, to sports and athletes for inspiration and courage. They found this in the bike’s great Lance Armstrong, who won the grueling Tour de France after surviving cancer, and when one-handed baseball pitcher Jim Abbott threw for a no-hitter in baseball.
Show your passion for sports by showing sports memorabilia in your home. You can also add sports lights and accessories to give the glowing light while showing your team spirit and loyalty.